Dick Clark’s Rockin’ is the highest rated New Year’s Eve show on broadcast television. The broadcast features explosive performances from the world’s biggest artists in anticipation of the traditional countdown to midnight and the ball drop over Times Square. Show producers wanted to capitalize on the show’s success by finding unique ways to grow the brand and engage fans ultimately generating more revenue.

Through the development of an experientially focused, curated experience we were able to offer both brands and fans next level access to this incredible event. The VIP event offered a rare opportunity to witness the largest party of the year from the warmth and comfort of an exclusive VIP lounge that overlooked Times Square and provided access to amazing DJs, live performances, premium food and alcohol, and the chance to ring the New Year in with style as fans rubbed elbows with celebrities and the world’s elite.